Established 1935, repesent reputed international brand names in home appliances and electronics such as gibson, ocean, Hitachi, usha, xper, etc. Have branches all over the kingdom with an extensive dealer network. Markets air conditioners, home appliances and consumer electronic products in own brands like Crafft, HAAS, Dolphil, Hi-Cool, Airmaster, etc. in Saudi Arabia as well as in the MENA region.Have local manufacturing facility for air conditioners and refrigerators and the products are exported to neighbouring countries.